Free rows from Market Capitalization DV Leader

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Last week Tableau increased by 10-fold the capacity of Data Visualizations published with Tableau Public to a cool 1 Million rows of Data, basically to the same amount of rows, which Excel 2007, 2010 and 2013 (often used as data sources for Tableau Public) can handle these days and increased by 20-fold the storage capacity (to 1GB of free storage) of each free Tableau Public Account, see it here:

http://www.tableausoftware.com/public/blog/2013/08/one-million-rows-2072

It means that free Tableau Public Account will have the storage twice larger than Spotfire Silver’s the most expensive Analyst Account (that one will cost you $4500/year). Tableau said: “Consider it a gift from us to you.”. I have to admit that even kids in this country know that there is nothing free here, so please kid me not – we are all witnessing of some kind of investment here – this type of investment worked brilliantly in the past… And all users of Tableau Public are investing too – with their time and learning efforts.

And this is not all: “For customers of Tableau Public Premium, which allows users to save locally and disable download of their workbooks, the limits have been increased to 10 million rows of data at 10GB of storage space” see it here:

http://www.tableausoftware.com/about/press-releases/2013/tableau-software-extends-tableau-public-1-million-rows-data without changing the price of service (of course in Tableau Public Premium price is not fixed and depends on the number of impressions).

Out of 100+ millions of Tableau users only 40000 qualified to be called Tableau Authors, see it here  http://www.tableausoftware.com/about/press-releases/2013/tableau-software-launches-tableau-public-author-profiles so they are consuming Tableau Public’s Storage more actively then others. As an example you can see my Tableau’s Author Profile here: http://public.tableausoftware.com/profile/andrei5435#/ .

I will assume those Authors will consume 40000GB of online storage, which will cost to Tableau Software less then (my guess, I am open to correction from blog visitors) $20K/year just for the storage part of Tableau Public Service.

During the last week the other important announcement on 8/8/13 – Quarterly Revenue – came from Tableau: it reported the Q2 revenue of $49.9 million, up 71% year-over-year: http://investors.tableausoftware.com/investor-news/investor-news-details/2013/Tableau-Announces-Second-Quarter-2013-Financial-Results/default.aspx .

Please note that 71% is extremely good YoY growth compare with the entire anemic “BI industry”, but less then 100% YoY which Tableau grew in its private past.

All these announcements above happened simultaneously with some magical (I have no theory why this happened; one weak theory is the investors madness and over-excitement about Q2 revenue of $49.9M announced on 8/8/13?) and sudden increase of the nominal price of Tableau Stock (under the DATA name on NYSE) from $56 (which is already high) on August 1st 2013 (announcement of 1 millions of rows/1GB storage for Tableau public Accounts) to $72+ today:

DATAstock812Area2

It means that the Market Capitalization of Tableau Software may be approaching $4B and sales may be $200M/year. For comparison, Tableau’s direct and more mature competitor Qliktech has now the Capitalization below $3B while its sales approaching almost $500M/year. From Market Capitalization point of view in 3 moths Tableau went from a private company to the largest Data Visualization publicly-traded software company on market!