Notes about Spotfire 6 Cloud pricing

2 months ago TIBCO (Symbol TIBX on NASDAQ) anounced Spotfire 6 at TUCON 2013 user conference. This as well a follow-up release  (around 12/7/13) of Spotfire Cloud supposed to be good for TIBX prices. Instead since then TIBX lost more then 8%, while NASDAQ as whole grew more then 5%:


For example, at TUCON 2013 TIBCO’s CEO re-declared “5 primary forces for 21st century“(IMHO all 5 “drivers” sounds to me like obsolete IBM-ish Sales pitches) – I guess to underscore the relevance of TIBCO’s strategy and products to 21st century:

  1. Explosion of data (sounds like Sun rises in the East);

  2. Rise of mobility (any kid with smartphone will say the same);

  3. Emergence of Platforms (not sure if this a good pitch, at least it was not clear from TIBCO’s presentation);

  4. Emergence of Asian Economies (what else you expect? This is the side effect of the greedy offshoring for more then decade);

  5. Math trumping Science  (Mr. Ranadive and various other TUCON speakers kept repeating this mantra, showing that they think that statistics and “math” are the same thing and they do not know how valuable science can be. I personally think that recycling this pitch is dangerous for TIBCO sales and I suggest to replace this statement with something more appealing and more mature).

Somehow TUCON 2013 propaganda and introduction of new and more capable version 6 of Spotfire and Spotfire Cloud did not help TIBCO’s stock. For example In trading on Thursday, 12/12/13 the shares of TIBCO Software, Inc. (NASD: TIBX) crossed below their 200 day moving average of $22.86, changing hands as low as $22.39 per share while Market Capitalization was oscillating around $3.9B, basically the same as the capitalization of 3 times smaller (in terms of employees) competitor Tableau Software.

As I said above, just a few days before this low TIBX price, on 12/7/13, as promised on TUCON 2013, TIBCO launched Spotfire Cloud and published licensing and pricing for it.

Most disappointing news is that in reality TIBCO withdrew itself from the competition for mindshare with Tableau Public (more then 100 millions of users, more then 40000 active publishers and Visualization Authors with Tableau Public Profile), because TIBCO no longer offers free annual evaluations. In addition, new Spotfire Cloud Personal service ($300/year, 100GB storage, 1 business author seat) became less useful under new license since its Desktop Client has limited connectivity to local data and can upload only local DXP files.

The 2nd Cloud option called Spotfire Cloud Work Group ($2000/year, 250GB storage, 1 business author/1 analyst/5 consumer seats) and gives to one author almost complete TIBCO Spotfire Analyst with ability to read 17 different types of local files (dxp, stdf, sbdf, sfs, xls, xlsx, xlsm, xlsb, csv, txt, mdb, mde, accdb, accde, sas7bdat,udl, log, shp), connectivity to standard Data Sources (ODBC, OleDb, Oracle, Microsoft SQL Server Compact Data Provider 4.0, .NET Data Provider for Teradata, ADS Composite Information Server Connection, Microsoft SQL Server (including Analysis Services), Teradata and TIBCO Spotfire Maps. It also enables author  to do predictive analytics, forecasting, and local R language scripting).

This 2nd Spotfire’s Cloud option does not reduce Spotfire chances to compete with Tableau Online, which costs 4 times less ($500/year). However (thanks to 2 Blog Visitors – both with name Steve – for help), you cannot use Tableau online without licensed version of Tableau Desktop ($1999 perpetual non-expiring desktop license with 1st year maintenance included and each following year 20% $400 per year maintenance) and Online License (additional $500/year for access to the same site, but extra storage will not be added to that site!) for each consumer. Let’s compare Spotfire Workgroup Edition and Tableau Online cumulative cost for 1, 2, 3 and 4 years for 1 developer/analyst and 5 consumer seats :


Cumulative cost for 1, 2, 3 and 4 years of usage/subscription, 1 developer/analyst and 5 consumer seats:


Spotfire Cloud Work Group, 250GB storage

Tableau Online (with Desktop), 100GB storage

Cost Difference (negative if Spotfire cheaper)

















UPDATE: You may need to consider some other properties, like available storage and number of users who can consume/review visualizations, published in cloud. In sample above:

  • Spotfire giving to Work Group total 250GB storage, while Tableau giving total 100GB to the site.
  • Spotfire costs less than Tableau Online for similar configuration (almost twice less!)

Overall, Spotfire giving more for your $$$ and as such can be a front-runner in Cloud Data Visualization race, considering that Qlikview does not have any comparable cloud options (yet) and Qliktech relying on its partners (I doubt it can be competitive) to offer Qlikview-based services in the cloud. Gere is the same table as above but as IMage (to make sure all web browsers can see it):


3rd Spotfire’s Cloud option called Spotfire Cloud Enterprise, it has customizable seating options and storage, more advanced visualization, security and scalability and connects to 40+ additional data sources. It requires an annoying negotiations with TIBCO sales, which may result to even larger pricing. Existence of 3rd Spotfire Cloud option decreases the value of its 2nd Cloud Option, because it saying to customer that Spotfire Cloud Work Group is not best and does not include many features. Opposite to that is Tableau’s Cloud approach: you will get everything (with one exception: Multidimensional (cube) data sources are not supported by Tableau Online) with Tableau Online, which is only the option.

Update 12/20/13:  TIBCO announced results for last quarter, ending 11/30/13 with Quarterly revenue $315.5M (only 6.4% growth compare with the same Quarter of 2012) and $1070M Revenue for 12 months ended 11/30/13 (only 4.4% growth compare with the same period of 2012). Wall Street people do not like it today and TIBX lost today 10% of its value, with Share Price ending $22 and Market Capitalization went down to less then $3.6B. At the same time Tableau’s Share Price went up $1 to $66 and Market Capitalization of Tableau Software (symbol DATA) went above $3.9B). As always I think it is relevant to compare the number of job openings today: Spotfire – 28, Tableau – 176, Qliktech – 71

DV footprints on Disk and in Memory, Part 2

My previous blogpost, comparing footprints of DV Leaders (Tableau 8.1, Qlikview 11.2, Spotfire 6) on disk (in terms of size of application file with embedded dataset with 1 million rows) and in Memory (calculated as RAM-difference between freshly-loaded (without data) application and  the same application when it will load appropriate application file (XLSX or DXP or QVW or TWBX) got a lot of feedback from DV Blog visitors. It even got mentioning/reference/quote from Tableau Weekly #9 here: and the full list of Tableau Weekly issues is here:

The majority of feedback asked to do a similar Benchmark – the footprint comparison for larger dataset, say with 10 millions of rows. I did that but it required more time and work,  because the footprint in memory for all 3 DV Leaders depends on the number of visualized Datapoints (Spotfire for years used the term Marks for Visible Datapoints and Tableau adopted these terminology too, so I used it from time to time as well, but I think that the correct term here will be “Visible Datapoints“).

Basically I used the same dataset as in previous blogpost with main difference that I took subset with 10 millions of rows as a opposed to 1 Million rows in previous Benchmarks. The Diversity of used Dataset with 10 Million rows is here (each row has 15 fields as in previous benchmark):

I removed from benchmarks for 10 million rows the usage of Excel 2013 (Excel cannot handle more the 1,048,576 rows per worksheet) and PowerPivot 2013 (it is less relevant for given Benchmark). Here are the DV Footprints on disk and in Memory for Dataset with 10 Million rows and different number of Datapoints (or Marks: <16, 1000, around 10000, around 100000, around 800000):

Main observations and notes from benchmarking of footprints with 10 millions of rows as following:

  • Tableau 8.1 requires less (almost twice less) disk space for its application file .TWBX then Qlikview 11.2 (.QVW) for its application file (.QVW) or/and Spotfire 6 for its application file (.DXP).

  • Tableau 8.1 is much smarter when it uses RAM then Qlikview 11.2 and Spofire 6, because it takes advantage of number of Marks. For example for 10000 Visible Datapoints Tableau uses 13 times less RAM than Qlikview and Spotfire and for 100000 Visible Datapoints Tableau uses 8 times less RAM than Qlikview and Spotfire!

  • THe Usage of more than say 5000 Visible Datapoints (even say more than a few hundreds Marks) in particular Chart or Dashboard often the sign of bad design or poor understanding of the task at hand; the human eye (of end user) cannot comprehend too many Marks anyway, so what Tableau does (in terms of reducing the footprint in Memory when less Marks are used) is a good design.

  • For Tableau in results above I reported the total RAM used by 2 Tableau processes in memory TABLEAU.EXE itself and supplemental process TDSERVER64.EXE (this 2nd 64-bit process almost always uses about 21MB of RAM). Note: Russell Christopher also suggested to monitor TABPROTOSRV.EXE but I cannot find its traces and its usage of RAM during benchmarks.

  • Qlikview 11.2 and Spotfire 6 have similar footprints in Memory and on Disk.

DV footprints on Disk and in Memory, Part 1

More than 2 years ago I estimated the footprints for the sample dataset (428999 rows and 135 columns) when it encapsulated in text file, in compressed ZIP format, in Excel 2010, in PowerPivot 2010, Qlikview 10, Spofire 3.3 and Tableau 6. Since then everything upgraded to the “latest versions” and everything 64-bit now, including Tableau 8.1, Spotfire 5.5 (and 6), Qlikview 11.2, Excel 2013 and PowerPivot 2013.

I decided to use the new dataset with exactly 1000000 rows (1 million rows) and 15 columns with the following diversity of values (Distinct Counts for every Column below):

Then I put this dataset in every application and format mentioned above – both on disk and in memory. All results presented below for review of DV blog visitors:

Some comments about application specifics:

  • Excel and PowerPivot XLSX files are ZIP-compressed archives of bunch of XML files

  • Spotfire DXP is a ZIP archive of proprietary Spotfire text format

  • QVW  is Qlikview’s proprietary Datastore-RAM-optimized format

  • TWBX is Tableau-specific ZIP archive containing its TDE (Tableau Data Extract) and TWB (XML format) data-less workbook

  • Footprint in memory I calculated as RAM-difference between freshly-loaded (without data) application and  the same application when it will load appropriate application file (XLSX or DXP or QVW or TWBX)

Data Vikings from Sweden, DV Motherland

In past Vikings discovered America, conquested or colonized parts of England, Russia, Ireland, Scotland, even Southern Italy and Iceland… But in 21st century (as far as this blog is concerned) Sweden became a Motherland of Data Visualization:

4SwedishDVVendorsLogosLet’s start with most famous Data Viking and most known Storyteller in Data Visualization field – prof. Hans Rosling from Karolinska Institutet and chairman of the Gapminder Foundation (in Stockholm). Gapminder’s team invented the popular and useful 6-dimensional Motion Chart and developed Trendalizer which was bought by Google in 2007, see it here: . The recent example of Prof. Rosling Storytelling you can see  here:

In Stockholm you can find another Data Visualization Innovator – Panopticon is a leader in Complex Even Processing and real-time Visual Analytics. Among other innovation here is the example of Panopticon’s invention (by its senior developer Hannes Reijner) of Horizon Chart, see sample here:


and short video about it here:

In 2012 Panopticon posted 112% Year-Over-Year revenue growth (comparable with Tableau). In 2013 (the all stock deal closed by the end of September, 2013.) Datawatch bought Panopticon for $31.4M and I assume it will try to move some R&D from Sweden to Chelmsford, MA.

In  Göteborg/Gothenburg you can find R&D office of another DV Leader – Spotfire with 60+ Data Vikings. In 2007 TIBCO bought Spotfire for $195M but even now in 2013 unable to move R&D into USA. So now Spotfire actually has 3+ main offices: TIBCO Corporate Headquarters in California, Spotfire Headquarters in Somerville, MA (estimate is 15% of Spotfire workforce) and main R&D office in Sweden. In addition, lately TIBCO choose the strategy to buy rather then build new features, for example, just in 2013 they added to Spotfire portfolio the following new companies and as result they have even more distributed R&D team now:

  • Extended Results (PushBI) in Redmond, WA
  • MAPORAMA in Paris, France
  • StreamBase Systems, Inc. in Waltham, MA

As a result, despite the fact that Spotfire 6 is the most mature Data Visualization platform on market, people in TIBCO Corporate Headquarters running into risk of do not have enough knowledge of their own major Intellectual Properties.

In southern Sweden – Lund, we can find Swedish Headquarters of the major DV Leader – Qliktech, who occupied almost half of Data Visualization market in terms of sales. At least 140 Data Vikings located in Lund and may be another 200 elsewhere in Sweden. Qliktech’s Data Vikings are major innovators with features like the fastest in-memory Data Engine, most natural Visual Drill-down, Associative Query Language to name a few. This also presents a major problem for Qliktech, because they have Headquarter in Radnor, PA (where only 150+ employees work (estimate), which is less then 10% of Qliktech’s workforce!), Main marketing, sales and support office in Newton, MA (estimate: less then 5% of workforce) and most R&D in Lund (estimate: at least 10% of workforce).

This means that almost 500 technically advanced Data Visualization experts (engineers, developers, architects etc., which is at least 23% of total Qliktech+Spotfire workforce) are still in Sweden. The simple observation of Tableau’s TCC13 conference in September 2013 shows that Tableau’s top managers and officers know their product deeper and more intimately then their counterparts in Qliktech and Spotfire. That is very easy to explain: because 650+ Tableau’s employees (almost 65% of their workforce and most developers, managers and officers) work in the same Main HQ office in Seattle, WA and they obviously talking to each other in-person and often!

My humble advice to Qliktech, Spotfire and Datawatch is simple – gradually relocate as much Data Vikings from Sweden to appropriate headquarters in USA or find and hire local american equivalents of those Swedish geniuses…

As a background for this advice, please consider this information (updated on 11/17/13): statistics of job openings clearly showing that all 3 DV Leaders keep doing (by inertia) what they did in past with only difference that it worked recently for Tableau and does not work for Qliktech and Spotfire. Here are specific examples:

  • Tableau has 176 job openings (much more then Qlikview (only 80) and Spotfire(only 18) combined)!

  • 97 (55%) of Tableau openings are in Seattle, more then half of Tableau’s openings are engineering and technical positions!

  • Qliktech has 17 (21%) positions opened in Lund, only 10 (12%) in Radnor and 4 (5%) in Newton, MA. Only 11 (14%, 9 times less then at Tableau in absolute numbers) Qliktech’s openings are engineering and technical.

  • Spotfire has only 18 openings (1 in Göteborg, 5 in CA, 4 in MA) and only 4 Spotfire’s positions (out of 18, 22% that is) are engineering or technical.

This statistics clearly showing that neither Qliktech no TIBCO see the wrong pattern and huge problem here and that can be a reason for disruption in the future and the gradual  relocation of Data Vikings is only way to prevent the danger… And of course, if you can afford, find and hire equal talents in USA Headquarters then by all means keep geniuses in Sweden without relocation which is a half-similar to what Tableau does (HALF is because Tableau historically does not need to maintain the significant R&D office outside of USA)!

Data Visualization Landscape changed: October 2013

Something dramatic happened during October 2013 with Data Visualization (DV) Market and I feel it everywhere. Share Prices for QLIK went down 40% from $35 to $25, for DATA went down 20% from $72 to below $60, for MSTR went up 27% from $100 to $127 and for DWCH went up  25% from $27.7 to $34.5. This blog got 30% more visitors then usual and it reached 26000 visitors per month of October 2013!

dwchPlus3DVPricesOctober2013So in this blog post I revisited who are actually the DV leaders and active players in Data Visualization field, what events and factors important here and I also will form the DVIndex containing 4-6 DV Leaders and will use it for future estimate of Marketshare and Mindshare in DV market.

In terms of candidates for DV Index I need measurable players, so I will prefer public companies, but will mention private corporations if they are relevant. I did some modeling and it turned out that the best indicator for DV Leader if its YoY (Year-over-Year Revenue growth) is larger than 10% – it will separate obsolete and traditional BI vendors and me-too attempts from real DV Leaders.

Let’s start with traditional BI behemoths: SAP, IBM, Oracle and SAS: according to IDC, their BI revenue total $5810M, but none of those vendors had YoY (2012-over-2011) more then 6.7% ! These 4 BI Vendors literally desperate to get in to Data Visualization market (for example SAP Lumira, IBM is getting desperate too with Project Neo (will be in beta in early 2014), Rapidly Adaptive Visualization Engine (RAVE), SmartCloud Analytics-Predictive Insights, BLU Acceleration, InfoSphere Data Explorer or SAS Visual Analytics) but so far they were not competitive with 3 known DV Leaders (those 3 are part of DVIndex for sure) Qlikview, Tableau and Spotfire

5th traditional BI Vendor – Microsoft had BI revenue in 2012 as $1044M, YoY 16% and added lately a lot of relevant features to its Data Visualization toolbox: Power Pivot 2013, Power View, Power Query, Power Map, SSAS 2012 (and soon SQL Server 2014) etc. Unfortunately Microsoft does not have Data Visualization Product but pushing everything toward Office 365, SharePoint and Excel 2013, which cannot compete in DV market…

6th Traditional BI vendor – Microstrategy made during October 2013 a desperate attempt to get into DV market by releasing 2 free Data Visualization products: Microstrategy Desktop and Microstrategy Express, which are forcing me to qualify Microstrategy for a status of DV Candidate, which I will include (at least temporary) into DVIndex.  Microstrategy BI revenue for TTM (Trailing 12 months) was $574, YoY is below 5% so while I can include it into DVIndex, I cannot say (yet?) that Microstrategy is DV Leader.

Datawatch Corporation is public (DWCH), recently bought advanced Data Visualization vendor – Panopticon for $31M. Panopticon TTM Revenue approximately $7M and YoY was phenomenal 112%  in 2012! Combining it with $27.5M TTM Revenue of Datawatch (45% YoY!) giving us approximately 55% YoY for combined company and qualifying DWCH as a new member of DVIndex!

Other potential candidates for DVIndex can be Panorama (and their Necto 3.0 Product), Visokio (they have very competitive DV Product, called Omniscope 2.8), Advizor Solution with their mature Advizor Visual Discovery 6.0 Platform), but unfortunately all 3 companies choose to be private and I have now way to measure their performance and so they will stay as DV Candidates only.

In order to monitor the progress of open source BI vendors toward DV Market, I also decided to include into DVIndex one potential DV Candidate (not a leader for sure) – Actuate with their BIRT product. Actuate TTM revenue about $138M and YoY about 3%. Here is the tabular MarketShare result with 6 members of DVIndex:


Please keep in mind that I have no way to get exact numbers for Spotfire, but I feel comfortable to estimate Spotfire approximately as 20% of TIBCO numbers. Indirect confirmation of my estimate came from … TIBCO’s CEO and I quote: “In fact, Tibco’s Spotfire visualization product alone boasts higher sales than all of Tableau.” As a result I estimate Spotfire’s YoY is 16% which is higher then 11% TIBCO has. Numbers in table above are fluid and reflect the market situation by the end of October 2013. Also see my attempt to visualize the Market Share of 6 companies above in simple Bubble Chart (click on it to Enlarge; where * X-axis: Vendor’s Revenue for last TTM: 12 trailing Months, * Y-axis: Number of Full-Time Employees, working for given Vendor, * Sized by Market Capitalization, in $B (Billions of Dollars), and * Colored by Year-Over-Year revenue Growth):


For that date I also have an estimate of Mindshare of all 6 members of DVIndex by using the mentioning of those 6 companies by LinkedIn members, LinkedIn groups, posted on LinkedIn job openings and companies with Linkedin profile:


Again, please see below my attempt to represent Mindshare of those 6 companies above with simple Bubble Chart ((click on it to Enlarge; here 6 DV vendors, positioned relatively to their MINDSHARE on LinkedIn and where * X-axis: Number of LinkedIn members, mentioned Vendor in LinkedIn profile, * Y-axis: Number of LinkedIn Job Postings, with request of Vendor-related skills, * Sized by number of companies mentioned them on LinkedIn and * Colored by Year-Over-Year revenue Growth):


Among other potential DV candidates I can mention some recent me-too attempts like Yellowfin, NeitrinoBI, Domo, BIME, RoamBI, Zoomdata and multiple similar companies (mostly private startups) and hardly commercial but very interesting toolkits like D3. None of them have impact on DV Market yet.

Now, let’s review some of October events (may add more October events later):

1. For the fourth quarter, Qliktech predicts earnings of 28 cents to 31 cents a share on revenue between $156 million and $161 million. The forecast came in significantly lower than analysts’ expectations of 45 cents a share on $165.78 million in revenue. For the full year, the company projects revenue between $465 million and $470 million, and earnings between 23 and 26 cents a share. Analysts had expectations of 38 cents a share on $478.45 million. As far as I concern it is not a big deal, but traders/speculants on Wall Street drove QLIK prices down almost 40%

2. Tableau Software Files Registration Statement for Proposed Secondary Offering. Also Tableau’s Revenue in the three months ended in September rose to $61 million, 10 millions more then expected – Revenue jumped 90%! Tableau CEO Christian Chabot said the results were boosted by one customer that increased its contract with the company. “Our third quarter results were bolstered by a large multimillion-dollar deal with a leading technology company,” he said. “Use of our products in this account started within one business unit and over the last two years have expanded to over 15 groups across the company. “Recently, this customer set our to establish an enterprise standard for self-service business intelligence, which led to the multimillion-dollar transaction. This deal demonstrates the power and value of Tableau to the enterprise.” However DATA prices went down anyway in anticipation of a significant portion of these Shares Premium prices should quickly evaporate as the STOCK Options lock-up will expire in November 2013.

3. TIBCO TUCON 2013 conference somehow did not help TIBCO stock but in my mind brought attention to Datawatch and to the meteoric rise of DWCH stock (on Chart below compare it with QLIK and TIBX prices, which basically did not change during period of March-October of 2013) which is more then tripled in a matter of just 8 months (Datawatch bought and integrated Panopticon during exactly that period):

DWCHvsQLIKvsTIBXMar_Oct20134. Datawatch now has potentially better software stack then 3 DV Leaders, because of Datawatch Desktop is integrated with Panopticon Desktop Designer and Datawatch Server is integrated with Panopticon Data Visualization Server; it means that in addition to “traditional” BI + ETL + Big Data 3V features (Volume, Velocity, Variety) Datawatch has 4th V feature, which is relevant to DV Market: the advanced Data Visualization. Most visualization tools are unable to cope with the “Three V’s of Big Data” – volume, velocity and variety. However, Datawatch’s technology handles:

  • Data sources of any size (it has to be tested and compared with Qlikview, Spotfire and Tableau)

  • Data that is changing in real time (Spotfire has similar, but Qlikview and Tableau do not have it yet)

  • Data stored in multiple types of systems and formats

We have to wait and see how it will play out but competition from Datawatch will make Data Visualization market more interesting in 2014… I feel now I need to review Datawatch products in my next blog post…

Data to the People: tb8.1 vs qv11.2 vs sf5.5

After announcement of Tableau 8.1 ( and completion of TCC13) this week people asked me to refresh my comparison of leading Data Visualization tools and I felt it is the good time to do it, because finally Tableau can claim it has 64-bit platform and it is able now to do more advanced Analytics, thanks to Integration with R (both new features needs to be benchmarked and tested, but until my benchmarks are completed I tend to believe to Tableau’s claims).  I actually felt that Tableau may be leapfrogged the competition and now Qlikview and Spotfire have to do something about it (of course if they care).

I enjoyed this week Tableau’s pun/wordplay/slogan “Data to the People” it reminds, of course, other slogan “Power to the People” but also indirectly refers to NYSE Symbol “DATA” which is the SYMBOL of Tableau Software Inc. and it means (indirectly): “Tableau to the People”:


In fact the “keynote propaganda” from Christian Chabot and Chris Stolte was so close to what I am saying for years on this blog, that I used their slogan FEBA4A (“Fast, Easy, Beautiful, Anywhere for Anyone”) as the filter to include or remove from comparison any runner-ups, traditional, me-too and losing tools and vendors.

For example despite the huge recent progress Microsoft did with its BI Stack (updates in Office 2013, 365 and SQL 2012/14 of Power Pivot/View/Map/Query, SSAS, Data Explorer, Polybase, Azure Services, StreamInsight, in-Memory OLTP, Columnstore Indexing etc.) did not prevent me from removal of Microsoft’s BI Stack from comparison (MSFT still trying to sell Data Visualization as a set of add-ins to Excel and SQL Server as oppose to separate product), because it it is not FEBA4A.

For similar reasons I did not include runner-ups like Omniscope, Advizor, Panopticon (it is part of Datawatch now), Panorama, traditional BI vendors, like IBM, Oracle, SAP, SAS, Microstrategy and many me-too vendors like Actuate, Pentaho, Information Builders, Jaspersoft, Jedox, Yellowfin, Bime and dozens of others. I even was able finally to rule out wonderful toolkits like D3 (because they are not for “anyone” and they require brilliant people like Mike Bostock to shine).

I was glad to see similar thinking from Tableau’s CEO in his yesterday’s interview here: and I quote:

“The current generation of technology that companies and governments use to try to see and understand the data they store in their databases and spreadsheets is without exception complicated, development-intensive, staff-intensive, inflexible, slow-moving and expensive. And every one of those adjectives is true for each of the market-share leaders in our industry.”

Here is my brief and extremely personal (yes, opinionated but not bias) comparison of 3 leading Data Visualization (DV Comparison) platforms (if you cannot see in your browser, see screenshot below of Google Doc:

I did not add pricing to comparison, because I cannot find enough public info about it. This is all I have:




  • additional pricing info for Tableau Server Core Licensing: “8 core server (enough to support 1,000 users, or 100 concurrent) for Tableau is $180k first year, about $34k every year after year 1 for maintenance”. With 8 core licensing I actually witnessed support for more then 1000 users: 1300+ active interactors, 250+ Publishers, 3000+ Viewers. I also witnessed (2+ years ago, since then price grew!) more than once that negotiation with Tableau Sales can get you down to $160K for 8 Core license with 20% every year after year 1 for maintenance (so in 2010-2011 total price was about $192K with 1 year maintenance)

  • Also one of visitors indicated to me that current pricing for 8 core Tableau 8.0 license for 1st year is $240K  now plus (mandatory?) 20-25% maintenance for 1st year… However negotiations are very possible and can save you up to 20-25% of “discount”. I am aware of recent cases where 8-core license was sold (after discount) for around $195K with maintenance for 1st year for about $45K so total sale was $240K with 1st year maintenance (25% growth in price for last 3 years).

Below is a screenshot of above comparison, because some browsers (e.g. Safari or Firefox before version 24) cannot see either Google Doc embedded into WordPress or Google Doc itself:


Please note that I did not quantify above which of 3 tools are better, it is not possible until I will repeat all benchmarks and tests (I did many of those in the past; if I will have time in the future, I can do it again) when actual Tableau 8.1 will be released (see latest here: ). However I used above the green color for good and red color for bad (light-colored backgrounds in 3 middle columns indicated good/bad). Also keep in mind that Qliktech and TIBCO may release something new soon enough (say Qlikview 12 or they called it now Qlikview.Next and Spotfire 6), so leapfrogging game may continue.

Update 10/11/13: interesting article about Tableau (in context with Qlikview and Spotfire) by Akram Annous from SeekeingAlpha: . Akram is very active visitor to my blog, especially to this article above. This article only 1 month old but already needs updates due recent pre-announcements about Qlikview.Next (Qlikview 12) and Spotfire 6, which as I predicted showing that leapfrogging game continue at full speed. Akram is brave enough by “targeting” pricing for DATA shares as $55 IN 30 DAYS, $35 IN 6 MONTHS. I am not convinced yet.

frogleap4if you will see the AD below, it is not me, it is…